From POC to OMG: The Realities of Deploying GenAI at the Farm Gate
I am excited to announce the release of the first of two white papers focused on GenAI applications in agriculture.
GenAI has taken the world by storm since the introduction of ChatGPT in November 2022. As of December 2024, ChatGPT has 300 million weekly active users and 100 million daily active users. To put it into perspective, TikTok took 9 months to reach 100 million users.
The adoption story at the enterprise level is different.
Although the majority (70%) of organisations have increased their investment in GenAI over the past 12 months, less than 10% of the IT decision-makers polled in a recent survey say they have deployed GenAI applications in a live working environment. Of the 832 IT leaders surveyed worldwide by ESG for its State of the GenAI market report, only 8% consider their GenAI deployments as being in "mature production.
When such a large percentage of organizations are struggling to deploy these models to production, how can a multi-billion dollar global agribusiness, a small startup on a shoestring budget, a well-established non-profit working with thousands of smallholder farmers, and a mature startup working with financial institutions serving small and medium farmers solve some of the challenges associated with deploying GenAI pilots to production?

This whitepaper is meant to be a practical playbook on how a food and agriculture organization can deploy GenAI based products and start to get value. The paper will use case studies from different organizations to highlight aspects of strategy, data and technology, talent, and process management to be considered within the context of agriculture.
The examples span a large agribusiness like Bayer Crop Science, an early-stage startup working with smallholder farmers in India, a non-profit organization working with farmers in Africa, and a late stage startup working with small and medium size farmers in Brazil.
You can download the paper for free by providing your email address.