Software is Feeding the World

public

Moravec's Paradox for Ag Robotics

Rhishi Pethe

Easier for Humans is harder for Robots

8 min read • Oct 23, 2022

paid

More shots on goal

Rhishi Pethe

Experimentation is key to innovation

7 min read Oct 9, 2022

public

Narrow (thin) markets in commodity row crops

Rhishi Pethe

The market structure of row crops

9 min read • Sep 18, 2022

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Infrastructure, Platforms, and Knowledge Graphs

Rhishi Pethe

Key concepts in AgTech

8 min read Sep 11, 2022

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A fork in the road

Rhishi Pethe

What should incumbents do with their software stacks?

4 min read Aug 28, 2022

public

Ag Robotics is difficult AF

Rhishi Pethe

Why scaling robotics is challenging in agriculture?

9 min read • Jul 31, 2022

paid

Strategy is what you don't do

Rhishi Pethe

The dos and donts of strategy

4 min read Jul 24, 2022

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The {variable} of agriculture

Rhishi Pethe

Analogs

8 min read Jul 17, 2022

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Is Aggregation Theory Dead in Commodity Row Crops?

Rhishi Pethe

Can Ben Thompson's framework be applied to ag?

4 min read Jun 5, 2022

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What the infrastructure?

Rhishi Pethe

Important of infra in ag

7 min read May 8, 2022

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What is NOT changing?

Rhishi Pethe

Some things don't change

7 min read Mar 27, 2022

paid

Trapped value in agriculture

Rhishi Pethe

Geoffrey Moore's framework in agriculture

6 min read Mar 13, 2022